Authoritative Definitions

Psychology & Mental Models Glossary

Clear, authoritative definitions for the core terms in psychology, mental models, cognitive biases, and behavioral economics. Each entry links to a free full-length article on CogniScroll.

B

Behavioral Economics

Related: Loss Aversion

Behavioral economics is a field combining psychology and economics that studies how psychological factors — biases, emotions, cognitive limitations, and social influences — affect economic decisions. It challenges the classical assumption that humans are rational actors, demonstrating instead that human decision-making is predictably irrational.

Example

Loss aversion, anchoring bias, and the endowment effect explain why people make reliably irrational financial decisions — holding losing stocks too long, over-valuing what they own, and being disproportionately influenced by the first number they hear.

C

A cognitive bias is a systematic pattern of deviation from rationality in judgment — a predictable error in thinking that affects all humans regardless of intelligence. Cognitive biases arise because the brain prioritizes speed and energy efficiency over perfect accuracy.

Example

Confirmation bias causes people to seek, interpret, and remember information that confirms pre-existing beliefs while discounting contradicting evidence.

Confirmation bias is the tendency to search for, interpret, favor, and recall information that confirms or supports your pre-existing beliefs or values. It operates at three levels: what information you seek out, how you interpret ambiguous evidence, and what you remember afterward.

Example

An investor who believes a stock will rise seeks out bullish articles, dismisses bearish analysis, and remembers only the facts supporting the thesis.

D

The Dunning-Kruger effect is a cognitive bias where people with limited knowledge in a domain overestimate their competence. Conversely, highly competent people often underestimate their ability relative to others. The effect occurs because the same skills needed to perform a task are also needed to evaluate one's performance at it.

Example

Someone who has read two books on investing feels more confident than a professional fund manager who is acutely aware of how much they still don't know.

F

First principles thinking is a method of reasoning that involves breaking a problem down to its most fundamental, irreducible truths and rebuilding a solution from those foundations — rather than reasoning by analogy from what others have done before.

Example

Elon Musk applied first principles to rocket manufacturing: instead of accepting the market price of carbon fiber, he asked what the raw material costs actually were. The gap revealed manufacturing inefficiency — a solvable problem.

H

Hanlon's Razor is a cognitive heuristic that states: never attribute to malice that which is adequately explained by incompetence, negligence, or oversight. It is a tool for reducing paranoia, improving relationships, and responding more accurately to events.

Example

A colleague misses a deadline. Malice requires deliberate intent to harm. Incompetence or being overwhelmed requires only that they failed to manage their time — which is vastly more common.

I

Inversion thinking is a problem-solving approach that involves deliberately thinking about what you want to avoid rather than what you want to achieve. Attributed to mathematician Carl Jacobi and popularized by Charlie Munger, it argues that the path to success is often most clearly seen by mapping the path to failure.

Example

Munger on building great businesses: 'All I want to know is where I'm going to die, so I'll never go there.' Berkshire systematically identifies what destroys great companies and avoids those behaviors with discipline.

L

Loss aversion is the psychological tendency to feel the pain of losses approximately twice as intensely as the pleasure of equivalent gains. Identified by Kahneman and Tversky in the 1970s, it is one of the most reliably documented cognitive biases in behavioral economics.

Example

Losing $100 produces roughly twice the emotional pain of gaining $100. This asymmetry causes investors to hold losing stocks too long and sell winning stocks too early.

M

A mental model is a simplified representation of how a system or concept works — a cognitive framework used to understand, predict, and navigate reality. Mental models are the thinking tools that allow you to reason across domains without re-learning from scratch each time.

Example

First principles thinking is a mental model for problem-solving. Instead of copying what others have done, you break a problem down to its foundational truths and rebuild your solution from those facts.

Micro-learning is a learning strategy that delivers educational content in short, focused sessions — typically 3 to 10 minutes per unit. Research shows that micro-learning improves information transfer to long-term memory by 17% compared to traditional long-form learning methods.

Example

CogniScroll is a micro-learning app that delivers one psychology or mental model concept per session in 3-5 minutes — fitting the full lesson into a commute or break.

O

The OODA Loop is a decision-making framework developed by military strategist Col. John Boyd. It stands for Observe, Orient, Decide, Act. The core insight is that in competitive environments, the participant who can cycle through the loop faster gains a decisive advantage — creating disorientation in slower-thinking competitors.

Example

The F-86 Sabre had a 10:1 kill ratio over the technically superior MiG-15 in Korea. The F-86's hydraulic bubble canopy and faster controls allowed American pilots to complete OODA loops faster than MiG pilots.

S

Second-order thinking is the practice of considering not just the immediate consequences of a decision (first-order effects), but the downstream consequences of those consequences. It asks: "And then what?"

Example

The Cobra Effect: British colonial India offered bounties for dead cobras to reduce the population. First-order: incentive to kill cobras. Second-order: locals began breeding cobras for the bounty. The program backfired.

Spaced Repetition

Science of learning

Spaced repetition is a learning technique where information is reviewed at increasing intervals over time. First documented by Hermann Ebbinghaus in 1885, it exploits the brain's forgetting curve — each review resets the curve and makes the memory more durable.

Example

Instead of reading about the Dunning-Kruger effect once, spaced repetition means reviewing it after 1 day, then 3 days, then a week, then a month — each review strengthening the memory.

The sunk cost fallacy is the irrational tendency to continue a behavior because of previously invested resources that cannot be recovered — even when future prospects are poor. Sunk costs are gone regardless of future action and should have zero influence on forward-looking decisions.

Example

Staying in a career you hate because you've already invested 5 years in it. The 5 years are gone either way. The only rational question is: given where you are now, what is the best next move?

Survivorship bias is the logical error of focusing on subjects that have passed a selection process while overlooking those that did not — typically because failures are invisible. It produces false patterns and misleading lessons because the data set excludes the most informative cases: the ones that didn't make it.

Example

WWII statistician Abraham Wald proved that returning aircraft showed where planes could be hit and survive — not where they needed armor. The planes shot in the engines never returned. Armoring those spots was the correct conclusion.

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